Case Study of Business Development
Every business especially at SME level is contending at a highly competitive level, more often than not, within a saturated market. Identifying the potential for growth and development, and ensuring that once the business embarks on its journey to open new markets, they have the scope and means to cater for that new market and sustain that growth.
An example can be seen with the development of a small health bar manufacturer operating a small production facility, selling to various local retailers throughout their region.
The business wanted to develop their presence in a wider market, and were struggling to find new retailers to accept their product due to the pricing. The business were forced to either lower their capacity in order to maintain lower prices, or to stop their ambitions of growth altogether.
After introduction to the CRT, the business was able to participate in several of our development programs in order to identify their needs and began by implementing key steps ensuring their successful growth.
The business was able to identify key areas within their manufacturing process which were changed together with other areas further developed which ensured that on a manufacturing level they were able to save money and develop production.
Further to these key savings, the business was able to invest in new packaging and marketing strategy which resulted with their higher capacity of production, resulting in their ability to further compete with pricing at both the retail and now wholesale level through key partnerships now established through distribution channels via the CRT.
The development of new product lines, and harnessing the power of international trade, the business was now operational not only within their local region but now nationally and internationally in other countries.
This significantly increased their revenue and growth, as well as developing employment and ensuring a sustainable presence within a now highly competitive international market.